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Finally, an OB/GYN who takes you seriously.

Trusted by 20,000+ women

HSA/FSA eligible · ✓ Cancel anytime

Who listens, prescribes, and doesn’t make you wait six months.

Take the 2-minute quiz

Meet Estrada™

HRT, made simple. For the sleep, mood, and energy you’ve been missing.

Is Estrada™ right for you?
Estrada hormone cream bottle
OB/GYNprescribed
A closer look at Estrada
Illustrative Estrada campaign with two adult women in ivory tops presenting the cream-and-gold Estrada bottle on an open palm

91% better sleep & mood

91% of our patients reported an improvement in sleep, mood, energy and libido within 4-6 weeks.*

*Based on internal data; results vary.

I didn't recognize myself anymore. I wasn't sleeping, I was snapping at everyone, and no one could tell me why. My OB/GYN at Soha listened. I haven't felt this good in years.

— Kimberly R., 49

Talk to an OB/GYN

The science behind it

Why Soha's treatment works when others haven't

Every Soha treatment is built on BioAlign™. It's a simple idea: use hormones identical to your own, in the amounts your body actually needs. It's the reason women who've tried everything else finally feel like themselves again. Here's what to expect.

Meet your care team

OB/GYN prescribedCare from the specialists you'd normally wait months to see.

Soha started with a question: why should the most qualified specialist for menopause be the hardest one to see?

OB/GYN care in all 50 states, as soon as today. No waitlist, no referral, no fifteen-minute rush. A board-certified OB/GYN reviews your history, builds your plan, and stays a message away long after. It's the care you'd wait months for, without the wait.

The Soha community

Every woman has a story.

Individual experiences vary.

“You’d have to pry Estrada from my cold, dead hands. I’m never going back.”

“Good sleep had become so rare that I started to think it was a myth. Now restful nights feel possible again.”

“My doctor said my hormone levels were ‘normal,’ but I knew I didn’t feel like myself. Within weeks, I felt calmer, happier, and like I could finally enjoy life again.”

“I don’t feel like an old engine running on fumes anymore. I feel refreshed, capable, and alive again.”

“I feel like myself again. It’s as if someone lifted a layer of shrink wrap from my mind and body.”

“My husband told me, ‘I missed you so much,’ and it completely broke my heart. I finally feel present with the people I love again.”

“I’m finally feeling human again. Now I just need to give away the dozens of fans I kept everywhere for hot flashes.”

“Remembering a dream again caught me by surprise. Such a small thing, but it made a better night's rest feel real to me.”

“The hot flashes don't interrupt my whole day the way they used to. My nights feel more comfortable too, and I can bring questions to my OB/GYN as things change.”

“A clearer head is the biggest thing for me. I'd really missed being able to think straight.”

“I still get annoyed. I'm a person! But every tiny inconvenience doesn't need to become the main event anymore.”

“I'm less worn out and can focus more easily. Having a way to message my OB/GYN means I don't have to save up every little question.”

“Having an OB/GYN who listens makes it easier to ask the questions I've been keeping to myself.”

How it works

Getting started is simple

Estrada™ Quiz
Estrada · Hormonal

Relief starts here.Prescribed by an OB/GYN.

Which of these have you noticed in the past month? Choose all that apply.

  • Fatigue
  • Insomnia
  • Brain fog
Step 1

Tell us what's going on

A short online intake about your symptoms, history, and goals. About two minutes, no appointment. Not a checklist. An OB/GYN reads every answer.

An OB/GYN before, during, and after.

Unlimited messaging with an OB/GYN
Unlimited messaging with an OB/GYN
Labs reviewed when needed. Dose adjusted when it should be.
Labs reviewed when needed. Dose adjusted when it should be.
A prescription that is followed, not just written
A prescription that is followed, not just written

Swipe to explore your care

CARE FOR EVERY CHAPTER

Your chapter. Your care.

Start with what brings you here. We’ll help you explore the next step.

A little clarity

You can start
with a question.

You deserve clear information and room to decide what feels right for you.

Find your next step
Where do I start?

Start with the Soha quiz to share what brings you here and learn about the next steps in your care.

Can I ask an OB/GYN questions?

Yes. Your Soha plan includes unlimited messaging with an OB/GYN, so you can discuss your routine and share how you are feeling along the way.

Is Soha OB/GYN reviewed?

Yes. Soha is OB/GYN reviewed. Our approach pairs a daily routine with ongoing support.

What if I am unsure which page is right for me?

You do not need to have it all figured out. Start with the quiz and tell us about your symptoms and your stage of life.